THE INSTORE SHOW -  "THE SMART JEWELRY SHOW",
OPENS WITH A BANG!

Chicago, Illinois is the setting for the long awaited premier of the INSTORE SHOW, held at the Navy Pier, April 19 - 21, 2009. The show, modeled after the energetic and creative magazine sharing its name, opened to a huge crowd, exceeding all expectations.

The myriad of new and exciting venues include jewelry that has never been seen before, new designer collections, services that incorporate innovations in technology and a host of other creative opportunities for retailers.

A show highlight was the experience areas. The themes included Diamonds, Marketing, Peer to Peer and Bench Competition, which attracted huge, enthusiastic crowds. All were packed to standing-room-only capacity. The "reality show" style bench jewelers' competition, pitting the best at the bench in a variety of competitive challenges, drew a large audience. The Cool Store Theater was a favorite among attendees, where the winning jewelers, in the spirit of the INSTORE philosophy - shared the "Secrets of America's Coolest Stores", generously and openly with their peers. They related what they have done to create a unique environment and sales that are commensurate with their innovative techniques.

337 vendors in 430 booths are displaying their wares which range from magnificent fine jewelry to casual and playful designs to services, selling systems, merchandising, packaging, presentation materials and more - all in an effort to create a dynamic selling season for the thousands in attendance.

Comments from both vendors and retailers alike, included such accolades as, "This is the most educational and creative event I've ever attended in my own industry." "I can't wait to come back next year." "This is 'the show' for me!"